DIGITAL MARKETING TRAINING OUTLINE

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DIGITAL MARKETING TRAINING OUTLINE

Post by Admin on Sat Jun 27, 2015 5:11 pm

digital marketing training delhi: By Xpert Infotech [1 Hr.]

·         Planning Digital Marketing Campaigns
·         Website Planning and Development
·         Essentials of a website

ANALYSIS: [3 Hrs]

·         Business Analysis
·         Competition Analysis
·         Keyword Analysis
·         Keyword Finalize
·         Content Writing
a.    Keyword density
b.    Keyword Frequency
c.     Keyword Proximity
d.    Keyword Prominence  
ON-PAGE: Introduction to SEO [10 Hrs]

·         Domain name / Hosting /FTP
·         Google Webmaster
·         Google Analytics
·         Google Algorithm updates
·         Google keyword planner
·         Index.html/php/aspx/jsp
·         URL (http://abc.com/north-india-tour-packages.html)
·         What is Sitemap
·         Use of Sitemap
·         Types of Sitemap
a.    HTML sitemap – sitemap.html
b.    XML – sitemap.xml
c.    ROR – ror.xml
d.    Text formatted sitemap – urllist.txt
·         <title> tag optimization
·         Meta<meta name="Description" content="Xpert Infotech”/>
·         H1,h2,h3
·         Image
a.    Name
b.    Alt
c.    Title
·         Href title
·         video
·         Content
·         File/directory
WEBSITE DESIGNING USING WORDPRESS: [6 Hrs]
·         Introduction TO WordPress Blog
·         WordPress Setup
·         Dashboard Management
·         Page Creation
·         Permalinks Generation
·         Theme Management
·         SEO by Yoast Plugin
OFF PAGE: [8 Hrs]

·         Social Bookmarking
·         URL submission to search engines
·         Article creation
·         Forum posting
·         Blogging
·         Yahoo Answering
·         Page Rank
·         Domain Authority
·         Press release
·         DMOZ
·         Wikipedia
·         Reviews and comments
·         Ad posting
·         Google business place
·         Alexa ranking
SMO TRAINING OUTLINE [10 Hrs]

Social Book-marking
Stumble Upon
Delicious
Reditt
Fave It
E-buzz & More

Social Media Networking
Verifying Twitter Account
Facebook Profile Maintenance
Facebook landing page Creation
Google Buzz
Myspace Connections
Linked In Networking
Kaboodle (only for product based sites)

Video Marketing
Video Optimization
Youtube
MetaCafe
AOL Videos
Blogging
Blog Post Updating
Blog Marketing
Blog Commenting
Local Business Listing
Classifieds Posting
Forum Signatures and Commenting
Using Blogs for SEO
Blog Commenting
Writing a Press Release
Article Submissions
Video Submissions
Social Media Optimization
Social Networking Concepts
Social Bookmarking
RSS Feeds
SEM TRAINING OUTLINE [8 Hrs]

Introduction to SEM and Adwords
Basics of Internet Marketing
Adwords Certification Exams
Benefits of Adwords compared to other Networks
Adwords Account Setup
Creating Adwords Account
Adwords Interface Tour
Adwords Dash Board
Billing in Adwords
Creating First Campaign
Understanding purpose of Campaign
Account Limits in Adwords
Location and Language Settings
Networks and Devices
Bidding and Budget
Schedule: Start date, end date, ad scheduling
Ad delivery: Ad rotation, frequency capping
Ad groups and Keywords
Purpose of Ad Groups
Keyword Types (Broad, Phrase, Exact and Negative)
Adwords Keyword Tool
Text Ad Format
Quality Score and Its Importance
Understanding the Ad Group and Keywords Dash Board
Ads Format and Ad Guidelines
Ad Types in Adwords
Text Ads and Guidelines
Image Ad Formats and Guidelines
Display Ad Builder Ads and Guidelines
Video Ads Format
Ads Preview and Diagnosis
Display Network Targeting
Setting a Display Network Campaign
Concept of CPM and Branding
Automatic Placements
CPC Bidding and CPM Bidding
Manual Placements
Placement Tool
Contextual Targeting Tool
Setting a Video Campaign
Setting a Video Campaign
Audience Tab
Conversion Tracking
Purpose of Conversions
Create your Conversion Tracking Code
Tracking the Conversions for Multiple Product
EMAIL MARKETING: [4 Hrs]
What is Email marketing?
Process of Bulk emailing
Newsletter design for email marketing
Category of Newsletters
Setting of auto email and auto responders
ADSENSE AND BLOGGING: [4 Hrs]
·         What is AdSense?
·         Difference between AdWords and AdSense?
·         Set up AdSense Account
·         AdSense Account Tracking
·         AdSense on Blog and Websites
·         AdSense through Google custom search
AFFILIATE MARKETING: [6 Hrs]
·         What is Affiliate Marketing?
·         How people earn money through Affiliate Marketing?
·         Different ways to do Affiliate Marketing
·         Affiliation with big ecommerce portals
·         Affiliate Account setup and tracking
·         All category affiliation in one step
·         Live implementations on your website
·         Affiliation through VCommission, Commission Junction, Cue Link etc.
·         Spreading Affiliation through social networking sites
ECOMMERCE MARKETING: [4 Hrs]
·         What is Ecommerce marketing?
·         How to promote ecommerce?
·         Product promotion and Landing page design of products.
·         SEO for ecommerce
·         Using affiliate marketing to promote ecommerce
·         Discount, Coupons and referrals
·         Ecommerce mobile optimization
LEAD MANAGEMENT: [2 Hrs]
·         Setting up a lead management system
·         What are Landing Pages
·         Conversion Rate Optimization
·         What is Lead Generation
·         Growth Hacking
·         Nurturing the leads Growth
INTERVIEW PREPARATION: [8 Hrs]
·         From beginning all modules will be implemented through live projects
·         Target Companies
·         Target ecommerce portals
·         Resume Building as per requirement
·         Machine test practice
·         Job search and Interview Line ups
·         Work from home options

·         Earn money by own
 
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Admin
Admin

Posts : 2
Join date : 2015-06-27

View user profile http://digitalmarketing.4umotion.com

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